Apple cancels iPhone XR production boost

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In September, Apple launched three new iPhones, the premium iPhone XS and iPhone XS Max that start at Rs 99,900 and go all the way up to Rs 144,900.

"This performance management feature is specific to iPhone and does not apply to any other Apple products".

Apple has informed several of its suppliers that expectations should be tempered for orders of the Apple iPhone XR. However, it is now using only around 45 lines and does not require any additional production capacity.

Apple shares fell almost 4 per cent on Monday after the report from the Nikkei financial daily, which fuelled concerns that the iPhone XR - the cheapest of three iPhones unveiled in September - was facing weak demand just days after it hit shelves.

That'd mean the company would make around 100,000 fewer XRs, the report noted, while a source within Pegatron said "XR production is not reaching its maximum capacity now".

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Pegatron apparently faces a similar situation, suspending plans to ramp up production of the iPhone XR and simply awaiting further instructions from Apple at this time.

"Suppliers of iPhone 8 and iPhone 8 Plus are getting a combined order of around 5 million more units", Nikkei report quotes a source as saying. And if you liked smaller devices, the iPhone XR is actually the second-worst Apple phone to replace your old phone with - the iPhone XS is narrower, at 2.8 inches versus 2.98.

The report follows Apple's decision last week to stop providing unit-sales figures in its quarterly earnings, making it even more hard going forward to determine individual unit success. The company forecasted fiscal-first-quarter sales of $89 billion to $93 billion versus the average analyst projection of $93.02 billion.

Apple shares dipped as much as 4.5 per cent to hit an intraday low of $198.17 in early deals, from the previous close of $207.48.

Five years ago, Apple cut production orders for its plastic-backed iPhone 5C a month after its launch, fueling speculation of weak demand for the model.

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