If you've been waiting for discounts to drop on Amazon devices, then you're in luck.
Zoe Mills, a retail analyst at the consultancy GlobalData, said that even though there had been "prolific discounting" already this year, Britons were expected to spend £10.4bn during the Black Friday sales, which is 3.1% more than in 2017.
Currys PC World is also slashing the price of big-screen TVs with deals that include £500 off a 55in LG 4K Ultra HD TV at £1,299 and £200 off HP laptops.
Of course, there is no retailer more powerful than Amazon, especially when it comes to Black Friday deals.More news: Amazon chooses New York, Northern Virginia for new headquarters
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So, if you are looking for an Amazon bargain here's some of the best deals on offer today. The £25 discount is easily one of the most generous price cuts we've ever seen on the third-generation Alexa-powered speaker, which launched in the United Kingdom last month.
New Amazon Music Unlimited customers can get three months of the premium streaming tier for just £0.99 (usually £7.99 a month or £79 a year for Prime members) and enjoy unlimited access to more than 50 million songs and hands-free listening with Alexa.
That said, Amazon Canada recently annouced they will be officially launching Black Friday sale one day early across Canada.
Black Friday is Friday, November 23, this year, and Cyber Monday is Monday, November 26.