Canelo Alvarez scored one of the biggest paydays in the history of sports when he signed a deal with sports streaming service DAZN for 11 fights over the next five years.
Alvarez (50-1-2, 34 KOs) is coming off a victory over Gennady Golovkin in a middleweight showdown in September.
According to ESPN, the agreement represents the richest athlete contract in sports history, eclipsing the US$325 million deal signed by Giancarlo Stanton in 2014 with Major League Baseball's (MLB) Miami Marlins. "They're the two most important fighters in the world", DAZN executive chairman John Skipper said. De La Hoya told ESPN that in addition to Alvarez, Golden Boy signed an undisclosed deal to promote 10 cards annually on DAZN beginning in 2019. Alvarez will fight 11 times as part of the deal, starting with December's super-middleweight bout in NY against Rocky Fielding.
In the post-Floyd Mayweather-Manny Pacquiao era, Alvarez emerged as boxing's biggest star on the pay-per-view fight circuit.
With a playful grin on his face, Saul "Canelo" Alvarez repeatedly waved hello to his infant daughter and gestured for her to join him on stage during his press conference Wednesday to announce his December 15 fight against Rocky Fielding. It cost $84.95 to be seen in high definition.More news: USA senator, mocked by Trump as Pocahontas, cites DNA test
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Alvarez said he has confidence DAZN will succeed.
"Being part of this historic deal will require me to prepare myself even more and offer fans even better performances".
A subscription in the U.S. will cost $9.99 under the five-year term with Golden Boy, which will also oversee another ten fights that will stream on DAZN in 2019.
Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. "We are committed to making this sport as accessible as possible and at an affordable price for all the fans".
DAZN, which is owned by the United Kingdom -based Perform Group and overseen by former ESPN president John Skipper, also signed an exclusive deal with the World Boxing Super Series to stream a trio of tournaments promoted by Sauerland Events.