The iPhone XS Max has a starting price of $1,099 (for the 64GB variant); it is priced at $1,249 for the 256GB variant and $1,449 for the 512GB variant.
Apple launches the new, affordable iPhone XR. iPhone XR will have a display measuring 6.1 inches with an LCD display. On the back of the device is a vertical camera setup which houses two cameras and a flash.
The new 6-core A12 Bionic chip has 2 performance cores up to 15 percent faster and 40 percent lower power, and 4 efficiency cores with up to 50 percent lower power. Finally, Apple also announced the new iPhone models support Gigabit-class LTE speeds. The smartphones boast whopping 458 pixel per inch (PPI), thanks to 2436 x 1125 resolution in the iPhone XS and 2688 x 1242 resolution in the iPhone XS Max. Each phone gets two 12-megapixel cameras, one a wide-angle and the other a telephoto lens, with a variety of modes and effects.
iPhone XR release date: When does the iPhone XR come out?
The preorders for the iPhone XS and XS Max begin on Friday, 14 September and phones will go on sale on 21 September.
It wasn't mentioned in Apple's presentation but the Apple store listings confirm the free accessories bundled with the new iPhones - and there's no sign of the 3.5mm to Lightning headphone adapter.More news: 'A horrific situation: 4 dead in Cincinnati bank shooting
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The Max is the Xs' bigger brother.
Currently, the only device that uses a Liquid Retina Display is the iPhone XR.
The Cupertino-based company has positioned the iPhone XR as its budget offering and it comes with toned down specifications. Screen, AR features and much more. Xs Max is offered at £1,099, £1,249 and £1,449 price that is PKR 175,000, 200,000 and 230,000 respectively.
The iPhone XS gets 30 minutes more battery life than the X and the XS Max, 1.5 hours more. Tim Cook said that this iPhone is by far the most advanced model. In the USA, it will get one physical SIM and one e-SIM option, whereas in markets like China and India, it will get a dedicated dualSIM slot for two physical sim cards. Unlike the other two models, this phone comes in a variety of different colours - blue, white, black, yellow, coral and red.
During Apple's event last September, despite the iPhone's dramatic redesign, the standout announcement for me were the changes to the Apple Watch.
The Watch simply looks better, with a larger display, easier to read fonts, an overall thinner design and new live widgets that give the user so much more information in a single glance.