Google hit with record 4.3 billion-euro fine

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WASHINGTON-President Donald Trump said on Thursday that the European Union's $5 billion antitrust fine on Alphabet Inc.'s Google is evidence that the bloc has "taken advantage of the USA", and suggested that change is on the way. Google will account for a third of all global mobile ads in 2018, according to research firm eMarketer, giving the company around $40 billion in sales outside the U.S. Google risks losing that traction if it is forced to surrender its real estate on millions of Android phones.

Vestager's campaign against Silicon Valley giants in her four years as the 28-nation European Union's competition commissioner has won praise in Europe but angered Washington.

He went on to say the bloc has taken advantage of the United States, but won't be doing so for much longer.

The fine is the largest ever issued by the European Commission in an antitrust case and will surpasses the €2.42bn penalty issued to the Silicon Valley firm previous year. Google has already stopped paying OEMs and carriers in order to have Google search be the exclusive search offering on devices after the European Union started to dig into the issue back in 2014, so that's one thing off of Google's plate already.

Ms. Vestager also ordered Google to halt anti-competitive practices in contractual deals with smartphone makers and telecoms providers within 90 days or face additional penalties of up to 5 per cent of parent Alphabet's average daily worldwide turnover.

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Google CEO Sundar Pichai immediately released a statement on Wednesday following the decision.

The bundle contains 11 apps, including YouTube, Maps and Gmail, but regulators focused on three that had the biggest market share: Google Search, Chrome and the company's app store, called Play Store.

After all, if Google can't rely on the revenue stream from Android, that could mean that device manufacturers might, down the line, be faced with paying for Android service - costs that could make for more expensive phones for users.

Google said it would appeal the decision.

A year ago eMarketer forecast almost $50billion would be made by Google in 2017 from mobile ad revenue. There are more than two billion Android devices - including phones, tablets, and watches - being used around the world every month.

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