Facebook Announces Expansion of AR Across its Apps at F8 2018

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In two years, Facebook has turned Messenger into a thriving commercial hub.

While we're thrilled with this growth, we recognize that none of it would be possible without the people who propel us; the heroes of the platform who are building experiences for the 1.3 billion people who use Messenger every month.

At its F8 developer conference, Facebook announced the launch of AR integration and M translations for Messenger.

The news comes as WhatsApp - Facebook's other, more popular messaging platform - continues to struggle with balancing monetization efforts with its stronger commitment to user privacy. The social media giant said that the new features would deepen connections between people and businesses.

Facebook is also working to improve Facebook M, the digital assistant that lives within Facebook Messenger.

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Messenger is also getting a dash of built-in translation: Its M AI feature will translate between English and Spanish to let people using Facebook's Marketplace feature discuss transactions across languages.

M Suggestions now operate in 11 countries and are available in English, German, Spanish, French, and Thai.

M translations will be rolled out to users in the U.S.in the coming weeks.

With this launch, businesses large and small can leverage the Camera Effects Platform to easily integrate AR into their Messenger experience, bringing the virtual and physical worlds one step closer together. From there, brands can encourage customers to share the images they create with friends to get feedback on their potential purchases. A few brands will support the feature at launch - Asus, Kia, Nike, and Sephora. The companies which created some of the first examples include Nike (virtual sneakers), Asus (a smartphone), Kia (a Stinger auto you can plunk in your own driveway), and Sephora (virtual makeup effects).