Apple co-founder Steve Wozniak leaving Facebook over privacy concerns

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Speaking with USA Today, the eccentric entrepreneur explained he is abandoning the social network out of concern for how it handles the personal information of its 2.2 billion users.

In the tech pioneer's opinion, Zuckerberg obviously values his privacy far more than he does of Facebook's users, considering how he lives his personal life.

Wozniak said he'd rather pay for Facebook than have his data sold to advertisers, going on to draw comparisons between the business models of Facebook and Apple. "As they say, with Facebook, you are the product".

Apple CEO Tim Cook started the unusual public criticism in late March. "We don't believe that". In his words, Facebook is essentially making money on the identities and info of its users without the users seeing any of the proceeds. He also noted that Apple makes money off its good products, not its users.

Last month, Tesla CEO Elon Musk deleted Facebook accounts for his two major companies, Tesla and SpaceX, in response to a campaign by WhatsApp co-founder Brian Acton on Twitter. The CEO, who is scheduled to present his case before the congressional committees in Washington, said that Facebook is among the companies that works hard to charge less and provide a free service to everyone.

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"You know, I find that argument, that if you're not paying that somehow we can't care about you, to be extremely glib and not at all aligned with the truth", Zuckerberg told Vox.

To say Facebook faces a conundrum is an understatement.

Wozniak's departure from the platform is the latest bit of negative news for Facebook in the wake of the Cambridge Analytica scandal.

Many critics argue that Facebook should do more to protect user data. In fact, Facebook COO Sheryl Sandberg confirmed as much by stating that users would need to pay to avoid having their data used for advertising.

While Wozniak's comments might be read as merely parroting the Apple company line, he has spent many years outside the company espousing independent viewpoints, spotlighting his appreciation of Android phones and his lack of synchronization with Apple's marketing efforts. How could Facebook continue to earn money while also protecting users' privacy?