Apple is developing its own MicroLED screens for Apple Watch and iPhone

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Apple is designing and making its own Apple device displays for the first time in its history. However, they are very complex and much more hard to produce than OLED displays.

If Apple succeeds in developing MicroLED screens then it will have a significant advantage over its arch-rival Samsung, which is a leading manufacturer of OLED screens. Its stock has come under pressure in recent weeks amid reports that Apple has cut production of the iPhone X, its first OLED-screen smartphone.

The company has been working on the technology for a long time and also nearly killed the project around one year ago, says the report.

These rumours fall in line with predictions from noted KGI analyst Ming-Chi Kuo who stated that Apple would launch three iPhones in 2018, out of which one would be a TFT-LCD model, which would be the most affordable iPhone from the group. In 2014, the iPhone maker acquired MicroLED firm LuxVue.

The secret screen-manufacturing development marks the latest move by the Cupertino tech giant in building now outsourced technology in-house. MicroLED is the upcoming (futuristic) display technology that improves on the current standard, OLED.

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Apple is reportedly developing its own screens, and the news is hurting the company's suppliers. For instance, LG Display shares tanked by 0.89 percent while that of the Sharp declined further by 2.57 percent. The displays from LG are expected to feature in this year's "iPhone X Plus" device.

microLED uses microscopic LEDs to create single pixels. "But Apple could own MicroLED", said Ray Soneira, DisplayMate Technologies. The Ewing, N.J. -based company is a key supplier of technology and materials used to make OLED displays.

The Apple Watch could be the first device that will have a MicroLED display designed by Apple.

Apple may be trying to bring some of its screen production in-house, according to a report from Bloomberg. An underlying component which powers the displays is developed at the Taiwan facility. The 62,000-square-foot manufacturing facility is very near to the Apple Park campus in Cupertino.