Petition calling for Snapchat to rollback redesign hits 1M signatories; company declines

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More than one million people have signed a petition asking Snapchat to reverse its new update.

The changes made by Snapchat had been meant to separate chats with friends from interactions from branded content that includes that of celebrities and influencers.

Founder Evan Spiegel said in November that it was needed because blurring the lines between professional content creators and friends had produced side-effects such as fake news.

Snapchat says it is aware of the issue and is now working on a fix. Chief Executive Evan Spiegel said on the organisation's full-year earnings call recently that the objective of the redesign was to make the program "simpler and easier to work with, particularly for elderly users".

The petition, posted on the website, is one of several appealing to Snapchat to revert to its previous state. Users claim the new version is harder to navigate, especially the new "content" page where content from celebrities and media outlets now flows. Model and wife of U.S. singer, John Legend, Chrissie Teigen tweeted that she didn't like feeling that her followers no longer felt like friends as a result. Many users were experiencing issues with logging in and when they tried to enter their usernames and passwords would simply get a message that asked them to check their connection.

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Snapchat is now experiencing a widespread outage, according to users taking to Twitter and other platforms to complain about the inability to access Stories.

Snapchat reiterated its statement that updates "can take a little getting used to".

But with more valuable data now offered to Snapchat influencers, they may feel more inclined to continue to grow their presences, and therefore audiences, on the platform. The detailed stats comprise demographic information such as location, age and contextual details based on a comparison made of their followers with other people on Snapchat.

However Mr Midha added that he didn't think the petition would force Snapchat into a u-turn.