Google completes its $1.1 billion HTC deal

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Now the deal seems to be complete as Rick Osterloh, Senior Vice President, Hardware at Google made a public post about the deal.

Further, it also expands Google's Asia Pacific footprint, with Taipei, Taiwan now set to become the company's largest regional engineering site.

Google Pixel has 0.3 percent market share in the US, according to Counterpoint Research, and sold 1.5 million phones in 2017 in general, which was up by 1 million the year prior, but was still well below the estimated 300 million shipped smartphones by Samsung. WIth HTC burning through about $75 million each quarter, Google's money gives it over three years of money to burn at the current rate.

Osterloh brought in HTC engineers and designers to help Google control more of the design and production of its products, including working more closely with suppliers.

He also revealed that Google is planning on expanding hardware marketing, carrier/retailer deals in new countries, and research.

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Alphabet, the parent company of Google has recently closed a deal of $1.1 billion with HTC Corp.

The move is expected to have the most significant impact on Google's line of Pixel smartphones. Interestingly, HTC has kept a small part of the company with them and will continue to function independently including the VR division, communications division and more.

Down the road, the Pixel will be more like the iPhone when it comes to one critical phone feature. Other Android manufacturers "know why we're doing this", Osterloh tells Bloomberg in an interview.

However, current smartphones for the premium market come with AI- and augmented reality-based services, which means that there needs to be a better coordination between hardware and software.

These will combine "the best of Google's AI, software and hardware", as well as leverage the "decades of experience" brought to the table by the newly acquired engineering team.

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