Even if Keurig was not specifically weighing in on the scandal, Hannity's fans saw the company as taking sides in a debate that's conflated morality and politics. "I just-I don't know how you find out the truth". The hashtags #BoycottKeurig and #IStandWithHannity quickly emerged on Twitter. "We are adjusting our media buy to no longer include this show placement", read a tweet by Realtor.com in response to a tweet that was critical of Hannity.
Others expressed amusement by the destruction of Keurig coffee makers, pointing out that conservatives wrecking machines had already paid for the appliance.
In most situations such as this one, we would "pause" our advertising on that particular program and reevaluate our go-forward strategy at a later date.
Gage has often tweeted using the hashtag #whitegenocide, which extremism expert J.M. Berger, a fellow with the International Centre for Counter-Terrorism, identifies as an indicator of membership in the white nationalist movement.
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Instead of angrily denying that he said anything objectionable, Hannity on his TV show hours later said "that one line was absolutely wrong". Hannity's new favorite pastime is retweeting videos of fans destroying their coffee makers in a show of solidarity. Three women interviewed by the Post said they were between 16 and 18 when Moore pursued them; A fourth, Leigh Corfman, says Moore initiated sexual contact with her when she was 14 and he was a 32-year-old assistant district attorney in Alabama. Guilty. Where's the justice? Back in August, the liberal site called upon companies to withdraw their advertisements after Hannity defended President Donald Trump for his response to the deadly, race-fueled rally in Charlottesville, Virginia.
As an outcry mounted over the interview, Keurig said it would pull its Fox News ad.
Hannity had propagated a widely discredited theory that Rich was shot and killed because he had supplied DNC emails to WikiLeaks. Besides Keurig, only four other companies have abandoned his program.
The ads were rescheduled to other Fox broadcasts.
Another day, another advertising mess at Fox News.
"In the end, even though O'Reilly's audience remained loyal, there was no assurance that sponsors would be", Farhi wrote.