Perhaps Samsung wants to keep up with these rivals, or alternatively Google could be pushing OEMs from behind the scenes as it wants to address Android fragmentation - Google is already pushing Project Treble in a bid to streamline the update process for future Android builds, so it is at the forefront of the firm's plans right now.
The main update in the Samsung Galaxy S9 will apparently be performance-related thanks to latest-generation processors. You also need US Cellular's device insurance, which costs around $10 a month. Samsung is planning to bring this feature in midrange segment also as some newest online leaks suggest that we may see this feature in Samsung Galaxy A5 (2018).
The original report, from VentureBeat, mentions that the tentatively named "Galaxy S9" and "Galaxy S9+" will only be "iterative" devices, largely building on the noteworthy, trend-launching, nearly bezel-less designs of this year's S8 duo. First of all, it has the 18:9 ratio Infinity Display. The report mentions a leak from a case manufacturer, who was over-enthusiastic to accidentally share the actual design of the Galaxy A5 2018.More news: Eight women accuse Charlie Rose of unwanted sexual advances
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We can also see that the phone has two physical keys and a volume rocker. However, following much criticism, Samsung has reportedly made a decision to move the fingerprint scanner to below the main camera on the back of the handset.
Last but not least is DeX, Samsung's system that allows the S8 to function as a desktop workstation by plugging it into a monitor and keyboard with the support of a custom accessory. Maybe this is Samsung's strategy to attract more buyers for its flagships, an extended update support could mean a big deal for some users.