The largest discounts on Cyber Monday were on toys with discounts averaging nearly 19%, followed by televisions with discounts averaging 16.5% and computers with average discounts of 14.7%. According to data from Adobe Digital Insights, US shoppers parted with $5 billion in spending over a 24 hour period, 16.9% up on past year.
Adobe said that on Black Friday 54.3, percent of retail website visits and 36.9 percent of revenue happened on a mobile device, with conversion rates for tablets up 13 percent year over year, and smartphones up 16.5 percent year over year. Amid the tsunami of Black Friday stats that will be hurtling towards us over the next 48 hours, here's one to chill the blood - the Federal Bureau of Investigation received 203,086 background-check requests for gun purchases on Friday, up from 185,713 previous year, which was itself an all-time high.
E-commerce, however, is again expected to show the most growth. The practice, known as showrooming, has been hard to combat.More news: DMK Announces N Marudhu Ganesh as its Candidate For RK Nagar Bypoll
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Black Friday shoppers left their digital mark on the busiest shopping day of the year.
Retailers pushed more sales online on Cyber Monday, but also morphed toward offering deals all week.
"People increasingly know where to find the best deals and what they want to purchase, which results in less price matching behavior typically done on desktops", the executive added. Mobile devices also represented 33.1 percent of revenue - 24.1 percent smartphones and 9 percent tablets. Toys" R " Us, which filed for bankruptcy earlier this year, offered 15 percent items site-wide and another 25 percent off all Hasbro games online. This still falls far short from the 39% growth seen on Alibaba's Singles' Day showing that the future of ecommerce growth lies in the East. People not only buy online.
No actual data for Friday's brick-and-mortar business was immediately available.
However, despite the rise in online shopping, it seems that the slowdown in physical store sales hasn't been as severe as expected.