That image may have just been reinforced by the fact that the new BlackBerry Motion, previously codenamed "Krypton", is more your traditional Android smartphone, all screen and no special tricks up its sleeves.
As expected, the BlackBerry Motion doesn't have a physical keyboard. The side effect is that BlackBerry might not be able to supply as many handsets as it wants, at least initially.
On the front is a 5.5-inch Full HD (1920 x 1080 pixels) display with 16:9 aspect ratio. Instead, the Motion flaunts a 5.5-inch LCD touchscreen display. The handset is powered by the Qualcomm Snapdragon 625 processor.More news: UKIP unveil new leader as ex squaddie Henry Bolton
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Coming to the Camera specs, Blackberry Motion features 12MP rear camera with Sony IMX378 sensor, dual-tone LED Flash, f/2.0 aperture, PDAF. The BlackBerry Motion is a mid-range dual-SIM Android 7.1.1 Nougat smartphone. The company has priced the device at Dh 1,699 in UAE and 1,699 Riyal in Saudi Arabia where the device will first go on sale.
As yet, the company has only announced availability in Middle Eastern markets, but it seems likely that it will follow the KeyOne (video review below) into the US market at some stage. The device has a Water-resistant body certified by IP67 ratings.
BlackBerry has taken the wraps off its latest smartphone called Motion. The smartphone also features 4GB of RAM, and 32GB of storage.
The BlackBerry Motion will have the tough security software BlackBerry is known for, and will reportedly have an impressive 26-hour battery life. There is an 8MP front camera with selfie shooter. And yes, the TCL Convenience Key is here, which can be customised by the user to launch any app they need. The company is calling its operating system BlackBerry Secure, which will come with all security features that are available with a BlackBerry-branded smartphone.