There have been plenty of claims that Nintendo was purposefully limiting stock to increase demand, but Fils-Aime denies that was the case.
While many fans have missed out on pre-orders for the micro-console, Nintendo of America's Reggie Fils-Aime provided some reassurance in an interview with Financial Times that stock provided for the SNES Classic will match high consumer demand. The SNES Classic has been sold out every time pre-orders go up, but it looks like the console won't be hard to find when it makes its eventual release.
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What sticks out the most is that, "Fils-Aimé said Nintendo said the company was not holding back stock on goal to create an artificial scarcity situation". According to him, there will be enough SNES Classic consoles to grab, so no one has to resort to auction sites. I've been told several times that they won't blame others for their failures, or make it clear why things are happening the way they are when there's a shortage issue (which of course, is a monthly occurence for some Nintendo product).
He did not want to go into specifics about which parts in the supply chain have created problems, and when FT pressed him, he would only say that "there are multiple choke points".
Two weeks ago, Nintendo announced that with the holiday period just around the corner, it would be stepping up production of its Switch in order to try and meet demand.