Taylor Swift shows off feisty side in punchy new music video

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The video for Taylor Swift's new single, "Look What You Made Me Do", premiered during the MTV VMAs on Monday. The video portrays Swift literally rising from the dead as she becomes more glamorous and powerful.

Taylor Swift has broken Adele's Vevo video record by scoring 30 million views in 24 hours. While the singer has recorded new music in between (remember her collab with Zayn Malik for "Fifty Shades Darker"?), fans have been eagerly awaiting her next album release, which comes out November 10.

Swift also set a new benchmark with the song's lyric video, which attracted 19m views on its first day - more than double the previous record-holder, Something Just Like This by The Chainsmokers and Coldplay.

Director Joseph Kahn celebrated the achievement on Twitter, telling Swift's fans "you are all amazing".

Never one to miss an opportunity, Swift now has those shirts - sans crop-top version - available on her merch store, so you, too, can be included in the narrative.

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The lyrics contain a barely veiled reference to Kanye West and Kim Kardashian, who tussled with Swift when she objected to the line "I made that bitch famous" in one of West's songs.

Taylor's group of high-profile girlfriends - her "squad", if you will - has gotten a lot of attention and criticism over the years; many have brought up the fact that they all look similar (something the singer alluded to in the "LWYMMD" video) and question whether Taylor's seemingly revolving door of friendships is even real.

Swift is one Target's best-selling artists of all time, Mark Tritton, executive vice president and chief merchandising officer, said in the statement, and the magazine gives the retailer an exclusive collectible for her fans during the fall shopping season.

"Look What You Made Me Do" quickly set three records.

Swift, for her part, has also kept digital marketing for the new album to a minimum, scraping her social media channels of posts and promoting her new single through a small series of cryptic videos.