Google Wants To Help You Buy Stuff From Walmart

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If you own a Google Home device or an Android phone and regularly shop at Walmart, this partnership should make shopping more convenient.

Marc Lore President and CEO of Walmart e-commerce said in a blog post that hundreds of thousands of items will be offered for voice shopping via Google Assistant - "the largest number of items now offered by a retailer through the platform". If you're already an existing Walmart customer, you can link your account to Google Express and so your shopping results are based on what you've previously bought, including the size and type of a product that you purchased before.

Walmart has opened new avenues for revenue by making its products available on Google Assistant.

"And if voice commerce becomes popular and shoppers actually start searching for products by speaking to a device, Walmart is perhaps the only retailer in the USA that comes close to offering the breadth of Amazon's product catalogue", he continues. There are also plans to incorporate voice shopping that will enable the customers to list the groceries they want by voice to the Google Assistant and it will be made available ready for pickup at the store.

Mr Lore said the plans would be rolled out further next year, with Walmart using its 4,700 U.S. stores to "create customer experiences that don't now exist within voice shopping anywhere else".

That means if you say "Ok Google, buy peanut butter", it can analyse your purchase history to make recommendations based on your shopping patterns. You can complete the entire transaction with your voice, through picking delivery options to paying with your saved card details.

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"When it comes to voice shopping, we want to make it as easy as possible for our customers", said Marc Lore, president and CEO, Walmart U.S. eCommerce. Walmart, meanwhile, doesn't have an Alexa rival on hand, even though it has a massive retail presence that rivals Amazon's.

"Voice shopping is becoming a more important part of everyday shopping behaviour", said Marc Lore, chief executive of Wal-Mart's United States e-commerce business, Associated Press reported.

The collaboration will allow users to order hundreds of thousands of items through Google Assistant - a voice-activated smart assistant.

Lore said Wal-Mart has worked with Google to integrate its Easy Reorder feature into Google Express, an online marketplace that connects shoppers with stores and arranges for deliveries.

The service is launching in September, but Walmart has already seen impressive e-commerce growth of 60% during the first quarter of 2017.

To boost voice purchases, Amazon has started offering Alexa-only shopping deals.

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