National Football League owners cut the overtime period from 15 minutes to 10 minutes during the regular season, but also gave players plenty of leeway to celebrate after a touchdown.
Some players had gotten around this requirement in creative ways, none better than when retired defensive end Jared Allen kept his knee one inch above the ground during his signature lasso move.
After years of limiting how -and how much - players could celebrate following touchdowns, the league made a decision to loosen up its rules, allowing players to again use the football as a prop, celebrate as a group and roll around or flap their arms like snow angels on the ground again if they choose.
In 2016 alone, 30 celebratory acts were flagged, compared to 34 total from three seasons during 2013-2015. Many have called it the "No Fun League" because players aren't allowed to express themselves after making a big play or scoring a touchdown. But demonstrations that are deemed offensive, that delay the game or are directed at opponents are still prohibited. In addition, team owners approved a centralized replay to give the NFL's NY officiating command center the final say on reviewed calls.More news: Tom Cruise reveals 'Top Gun 2' to start filming soon
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Eliminating this step in roster reduction is likely to make the final week of exhibition games more of a contest for players on the line of being cut and create a scramble for teams finalizing Week 1 rosters. 83 of those games went to overtime, a whopping 6% of the total games played.
The move to shorter overtimes is just one of the changes that have been approved for the 2017 season.
Before, teams could only designate one player to be removed off injured reserve, which allows teams to store players who are hurt without taking up a roster spot.
Brown was penalized twice last season for excessive celebration much to the chagrin of the coaching staff, or at least Danny Smith.