Facebook adds Snapchat-like camera filters to Instagram

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Starting on Tuesday, Instagram will introduce eight different filters to their Instagram Stories. While we may believe the face masks have been lifted from Spiegel's ephemeral messaging app, the company's product head Kevin Weil seems to differ with this opinion.

Over the passage of time, Instagram has seen mammoth growth. Instagram also added the ability to type a hashtag in your story, which will take users to a Hashtag story for that particular hashtag. There's also a new hashtag sticker that can be customized, because despite the best efforts of every brand on the planet, hashtags remain cool. Without a compelling reason for new users to pick the original Snapchat Stories over the Instagram Stories clone.

The internet-based photo-sharing service will allow users to add these augmented reality face filters using their front as well as back cameras. Taking a Rewind video is the same as taking a regular video.

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A new rewind mode plays videos you record in reverse. The eraser brush, meanwhile, comes in handy for quickly adjusting photos and videos when experimenting with drawing tools. Like with mentions, you can add hashtags using regular text as well and people watching your story will be able to tap the hashtag sticker or text to go to the hashtag page and explore related posts.

The above mentioned changes are available to everyone as part of a new Instagram update for both iOS and Android users. During his TechCrunch Disrupt interview, Weil reluctantly acknowledged that Instagram's strategy around stories and filters was inspired by and came at the expense of Snapchat. "Good ideas start in one place, then spread across the entire industry".

Snapchat added only five million daily active users in the final three months of past year, down from at least 10 million added in each of the previous four quarters.

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