From now on, creators can turn on monetization when they receive at least 10,000 lifetime views on their channel. The company announced last month a handful of changes to its advertising systems created to give brands more control over where their ads appear. Once the creator's channel hits 10,000 views, the company will ensure its activity follows the site's rules before accepting the creator into program.
While some fear small creators could be hurt by restrictions, the 10,000-view threshold is so low that it will not hamper any people who make a living from their channels, said Jonathan Katz, an entertainment lawyer who represents YouTube artists. As reported by Telegraph, YouTube stated that the change was put in place in order to block channels from making money from stolen content and that the restriction shouldn't be that hard to meet for new creators. The YouTube Partner Program, which began in 2007, lets content creators monetise their content by placing ads, among other means, to earn revenue from their videos.
The mass advertising blackout forced YouTube to vow a change of policy, allowing advertisers more control to filter out content where they don't want their ads to appear on. It's active right now, and it affects all existing and future channels that are below the 10,000 views threshold. "If everything looks good, we'll bring this channel into YPP and begin serving ads against their content", said Bardin.
YouTube's VP of Product, Ariel Bardin, mentioned in his blog post, "Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views".More news: 'Only time will tell' on improving US-China trade
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YouTube's Partner Program has boosted the rise of social media influencers and multiple brands through its vast video-sharing platform.
Google says that it believes this threshold will allow the company to gather enough information about the channel to know if it's legitimate.
Bardin added that such new moves will help them ensure that revenue flows to those creators who adhere to the rules.