Google 'Project Owl' to curb fake news in its Search

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Google has sprinkled some new ingredients into its search engine in an effort to prevent bogus information and offensive suggestions from souring its results.

Facebook and social media may be largely blamed from the rampant rise of fake news over the Internet, but search engines, like Google Search, are just as culpable.

The examples were pretty unsettling, including Holocaust denials, a claim that President Barack Obama was running for a third term, and a wide range of other conspiracy theories.

The changes announced today reflects Google's confidence in a new screening system created to reduce the chances that its influential search engine will highlight untrue stories about people and events, a phenomenon commonly referred to as "fake news". To make it easier on your part, the company has introduced several ways to give feedback and flag inappropriate search results.

Ranking Signals Without revealing too much about its own formula, Google says its ranking signals have been adjusted to surface more authoritative pages and demote fake news.

The new feedback tools allow users to report inaccurate autocomplete suggestions or various featured snippets (the text boxes that sometimes appear at the top of some search queries).

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Google has commenced tweaking its search algorithm to curb unscrupulous circulation of fake news and hate speeches online. They also involve heavily biased contents that the search engine, Google, is trying hard to stop.

Amusingly, Google is combating fake news and inappropriate content by employing the assistance of humans. Search raters can't change results, they can simply rate the quality of the results and that feedback is then used to improve the search algorithm.

Google is taking further steps to fight fake news. The American company has also updated guidance to its employees who evaluate the quality of results produced by... "These guidelines will begin to help our algorithms in demoting such low-quality content and help us to make additional improvements over time", Gomes said. Politicians on both sides used "fake news" as a rallying cry, and studies, such as this one from Stanford University, found that students were increasingly unable to tell the difference between a legitimate news story and a fabricated one.

Project Owl is what Google is calling its newest Google Search update that begins the battlefield attack against the fake news problem that broke out a year ago around the U.S. Presidential Elections 2016.

With an aim to speed up the experience with features like Autocomplete, which helps predict the searches you might be typing to quickly get to the authentic info you need, and Featured Snippets, which shows a highlight of the information relevant to what you're looking for at the top of your search results. The company has also launched a new "how search works" website that details the inner workings of its search engine.